Brand Identity, Social Media, Events and Campaigns
The SStraight Circles Foundation (SCF), established in 2022 in Chennai, is a not-for-profit organization dedicated to promoting awareness, empowerment, and action in the realm of Diversity, Equity, and Inclusion (DE&I).
Logo - The Concept
The logo brings together two powerful symbols — a fingerprint and a world map — to visually represent the organization's mission and values.
The logo brings together two powerful symbols — a fingerprint and a world map — to visually represent the organization's mission and values.
Fingerprint:
At its core, the fingerprint symbolizes individual identity and uniqueness. Just as no two fingerprints are alike, every person brings their own experiences, perspectives, and stories. This element reflects the organization's commitment to recognizing and honoring diverse identities, a cornerstone of its DEI efforts.
World Map: Positioned at the heart of the fingerprint, the world map conveys the global nature of diversity, equity, and inclusion. It represents the organization’s belief that DEI is not bound by geography — it is a shared responsibility and a universal value.
Together, the fingerprint and world map form a powerful visual metaphor: We are each unique, yet deeply interconnected within a global community. The logo encapsulates the organization’s vision of a world where differences are valued, voices are heard, and inclusion drives collective progress.
World Map: Positioned at the heart of the fingerprint, the world map conveys the global nature of diversity, equity, and inclusion. It represents the organization’s belief that DEI is not bound by geography — it is a shared responsibility and a universal value.
Together, the fingerprint and world map form a powerful visual metaphor: We are each unique, yet deeply interconnected within a global community. The logo encapsulates the organization’s vision of a world where differences are valued, voices are heard, and inclusion drives collective progress.
Icons/Elements
Stationery
Social Media
2025 DEI Calendar
