Brand Identity for SStraight Circles Foundation.
As the brand identity developer for SStraight Circles Foundation, my primary objective was to create a visual identity that effectively communicates the core values of Diversity, Inclusion, and Equity. The project required a strategic approach to integrate these elements cohesively while retaining the organization's existing color scheme and enhancing it with additional colors.
SStraight Circles Foundation (SCF) was registered in 2022, as a not-for-profit section 8 organization and is the NGO unit of SStraight Circles.
Dedicated to keeping inclusion at the heart of all our conversations and actions, the purpose of SStraight Circles Foundation is to create Awareness and Empower people with courage so they can take Action and be a voice for themselves and the communities they represent or support.
