For this project, I designed the packaging for a brand's line of sweat wipes. The brand required the use of illustrations or line drawings to specify the target users for each type of wipe—men and women. Additionally, the packaging needed to incorporate illustrations of the main ingredients to highlight their unique benefits. The brand had predetermined the color schemes for each product line, which I carefully integrated into the design to maintain brand consistency.
By combining clear and engaging illustrations with thoughtful color choices, the packaging effectively communicates the intended user and key ingredients at a glance. This approach ensures the product stands out on the shelf while conveying essential information to the consumer.
